NDLI: Penerapan Digital Marketing Sebagai Peningkatan Pemasaran Pada UKM Warung Angkringan “ WAGE ” Bandung

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Penerapan Digital Marketing Sebagai Peningkatan Pemasaran Pada UKM Warung Angkringan “ WAGE ” Bandung

Content Provider	Semantic Scholar
Author	Ridwan, Iwan Muhammad Fauzi, Abdurahman Aisyah, Isah Susilawati, Susilawati Sofyan, Iwan
Copyright Year	2019
Abstract	Digital marketing for companies is very important part now. No exception for culinary companies or angkringan stalls that need good publication for the success and progress of their business. Besides having to be able to compete with other competitors in serving delicious culinary dishes, angkringan stalls must have a great marketing strategy, namely digital marketing. Managers of angkringan stalls are expected to have skills in promotion through digital devices, especially in publishing products sold and places offered. When a company has the ability to manage marketing through good digital devices, this will certainly make it easier to develop its business because with a wider market share, the product will be more widely known and in demand. Especially nowadays there are many mass applications that have food ordering content through online transportation services. Even so there are still many food companies or culinary stalls that have not used this digital marketing tool properly. Culinary companies that are not equipped with digital marketing will be left behind by others who have used this media. This is one of the challenges for angkringan stalls. Wages in managing their business. Therefore, the implementers of the activity need to be held both training and making applications about digital marketing in advancing the angkringan stall business WAGE. As we know that Bandung in known as culinary city so that the WAGE angkringan stalls located on Jalan Rancabentang I No 5A, Ciumbuleuit, Cidadap Bandung city will benefit more from the promotion of culinary products. Initially the target market was only for students and the surrounding community, by using digital marketing the target market became wider.
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://ejournal.bsi.ac.id/ejurnal/index.php/abdimas/article/download/4974/2941
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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