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Penerapan Digital Marketing sebagai Strategi Marketing dan Branding pada UMKM
| Content Provider | Semantic Scholar |
|---|---|
| Author | Rizaldi, Taufiq Putranto, Hermawan Arief |
| Copyright Year | 2018 |
| Abstract | One of the effects of information technology development in the business world is the use of digital marketing to support marketing and branding in a business. The advantages of using digital marketing can be outside the marketing area of a product or business, besides that it can increase the selling value of the product or business through branding. Based on this, the service team held an activity: "Implementation of Digital Marketing as a Marketing and Branding Strategy in MSMEs in the Sumbersari sub-district". Through the service activities carried out, it is expected that partners can increase the marketing and branding of their products. |
| File Format | PDF HTM / HTML |
| Volume Number | 3 |
| Alternate Webpage(s) | https://publikasi.polije.ac.id/index.php/prosiding/article/download/1186/803 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
