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Características y aplicaciones de las herramientas de Social Media bajo un enfoque sistemático en la función de marketing
| Content Provider | Semantic Scholar |
|---|---|
| Author | Arias, Angel Ferrero Eduardo, Carlos |
| Copyright Year | 2014 |
| Abstract | The following document identifies Social Media tools emerging around Web 2.0 and its applications in the marketing function. The rise and development of information and communication technologies have created new channels for use and massive reach. Developments in the supply relationship - demand has led organizations to the notion of relationship marketing, which is based and themed favors around the ecosystem generated by the concept of social media, ecosystem according to Katz and Kahn (1969) can understood as an open system, it can be manageable, and must be strategically developed by the marketing division. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://repository.unimilitar.edu.co/bitstream/handle/10654/10698/AngelAriasCarlosEduardo2013.pdf;jsessionid=AD868922FA40E39CB2397BCFE0BCC915?sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
