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Cultivating the Science Internet Audience Impact of Brand and Domain on Source Credibility for Science Information
| Content Provider | Semantic Scholar |
|---|---|
| Author | Treise, Debbie Walsh-Childers, Kim Weigold, Michael F. Friedman, Meredith |
| Copyright Year | 2003 |
| Abstract | This two-part study examines factors that can influence the perceived credibility of a science Web site. In the first part, respondents answered questions about their perceptions of science sites with the .com and .gov domain. Findings suggest that sites with a .gov domain are perceived to be more credible. Part 2 is an experiment in which respondents read a short science article from a site. Participants were randomly assigned to experimental conditions in which they were led to believe the site was from either a high- or moderate-credibility source and from a domain that contained either a .gov or .com extension. Ratings of the author, source, and the article were systematically influenced by the manipulations. Implications for science Web sites are presented in the discussion. |
| Starting Page | 309 |
| Ending Page | 332 |
| Page Count | 24 |
| File Format | PDF HTM / HTML |
| DOI | 10.1177/1075547002250298 |
| Volume Number | 24 |
| Alternate Webpage(s) | http://site.iugaza.edu.ps/tissa/files/2010/02/Cultivating_the_Science_Internet_Audience_Impact_of_Brand_and_Domain_on_Source.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
