NDLI: Effects of Audience Characteristics and Sources of Information on Perceived Credibility of Web Information

Content Provider	IEEE Xplore Digital Library
Author	Ching-Pi Chuang
Copyright Year	2015
Abstract	Although some studies have examined the effects of information sources and audience characteristics on credibility of Web information, few studies have investigated the effects of audience characteristics such as gender and age, which are clearly very crucial for a comprehensive understanding of the mechanisms underlying the credibility of Web information. In addition, some prior studies are correlational, not experimental, thus leaving it impossible to make causal interpretations of results. Furthermore, no studies so far have investigated whether or not there is an interaction between source characteristics and audience characteristics. The current research is concerned with the effects of source and audience characteristics on the perceived credibility of Web information, and the interaction between source and audience characteristics in affecting the perceived credibility of Web information. Participants from two age groups read information from different sources and then assigned credibility ratings to what they had read. The findings are: (1) Younger participants (age below 25 years) gave lower credibility ratings than did older participants (age above 25 years); (2) Overall, credibility ratings of females were lower than those of males; (3) When the information was from a professional, males assigned higher credibility ratings to information from the Internet than from a website or a personal homepage; their ratings of information from a website or a personal homepage were similar. Females gave similar credibility ratings whether the information was from a website, a personal homepage, or the Internet. When the information was from a layperson, the interaction between gender and selecting source was not significant. These findings have key implications for refining theories regarding the credibility of Web information and for organizations and companies that aim to enhance the credibility of their products and services.
Sponsorship	IEEE Comput. Soc.
Starting Page	110
Ending Page	113
File Size	192837
Page Count	4
File Format	PDF
e-ISBN	9781467396189
DOI	10.1109/WI-IAT.2015.261
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2015-12-06
Publisher Place	Singapore
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Electrical engineering Computer science credibility; audience age; audience gender; selecting source; original source Blogs Media Internet Web sites Intelligent agents
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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