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Perfil do consumidor de hortaliças na região centro-oeste
| Content Provider | Semantic Scholar |
|---|---|
| Author | Mourad, Camila Benatti Novaes, Amilton Luiz Sproesser, Renato Luiz Souza, Paulo Augusto Ramalho De |
| Copyright Year | 2008 |
| Abstract | O presente estudo tem como objetivo a avaliacao do comportamento de consumo de hortalicas no Centro-Oeste verificando o perfil dos consumidores. A revisao teorica discute mudancas nos habitos alimentares que podem influir no posicionamento estrategico das empresas. O principio de imitacao-distincao, defendido por Bourdieu (1996), como um dos fatores determinantes da evolucao dos habitos alimentares pode ser verificado. O estudo traz a evolucao do consumo de hortalicas no Brasil a partir de series historicas. Utilizou-se o metodo dedutivo de pesquisa, e a pesquisa documental e de campo (survey) como metodos de procedimento. O perfil encontrado para os consumidores de verduras acima da media e caracterizado por mulheres, com renda e escolaridade media e alta e possuem preocupacoes diesteticas. Tambem foi constatado que o principio da imitacao-distincao exerce influencia sobre a evolucao do comportamento de consumo alimentar. The goal of present study is the vegetable consumption behavior evaluation in the Center- West. The theoretical review discusses alimentary habits changes which can influence the strategic positioning of the companies. The principle of imitation-distinction, defended by Bourdieu (1996), as one of the determinative factors of the evolution of the alimentary habits could be verified. The study brings the historical series of vegetable consumption behavior evaluation in Brazil. The deductive method of research was used and the documentary research and survey were used as the procedure methods. The profile found for the vegetable consumers who are above the average is characterized by women with income and education degree that are medium and high and also have diesteticas concerning. Also it was evidenced that the principle of the imitation-distinction exerts influence on the evolution of the alimentary consumption behavior. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.sober.org.br/palestra/9/943.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
