NDLI: Perfil do Consumidor de Carne Bovina na Região Metropolitana de Parintins-AM.

Content Provider	Semantic Scholar
Author	Silva, Márcia Lopes Pires, Areonildo Xavier
Copyright Year	2012
Abstract	Resumo: O presente trabalho tem por objetivo levantar dados de caracteristicas do consumidor e seu interesse na compra de um produto de origem animal, buscando identificar tendencias futuras para suas intencoes, habitos e atitudes na regiao metropolitana do municipio de Parintins/ AM. Desenvolver tambem um banco de dados com informacoes sobre o perfil do consumidor de produtos de origem animal do municipio. A metodologia adotada envolve a realizacao de pesquisa em estabelecimentos comerciais como supermercados, casas de carne, mercados publicos, mediante a aplicacao de 300 questionarios dirigidos as pessoas proximas aos balcoes com carne, independentemente da especie animal. O periodo experimental foi entre os meses de marco a agosto do ano de 2011. Observou-se que consumidores veicularam a carne bovina doencas como a aftosa e a verminose. A partir destas analises conclui-se que existem necessidades de melhorias no setor comercial da carne bovina na regiao metropolitana de Parintins-AM.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://propi.ifto.edu.br/ocs/index.php/connepi/vii/paper/viewFile/2648/909
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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