NDLI: The Andrea Yates Effect: Priming Mental Illness Stereotypes Through Exemplification of Postpartum Disorders.

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The Andrea Yates Effect: Priming Mental Illness Stereotypes Through Exemplification of Postpartum Disorders.

Content Provider	Semantic Scholar
Author	Holman, Lynette McKeever, Robert
Copyright Year	2017
Abstract	In a randomized between-subjects design, participants (N = 80) were assigned to one of four conditions, 2 (pregnant, not pregnant) × 2 (extreme prime, moderate prime). It was hypothesized that primes involving moderate mental illness would be positively associated with increased perceived risk of developing postpartum depression. Hayes and Preacher's bootstrapping procedure was used to test the direct, indirect, and conditional indirect effects related to the hypothesized model. In addition, further analyses evaluated whether implicitly activated goals (to be healthy or to be a good mother) were positively associated with increased perceptions of risk and engagement of downstream avoidance behavioral intentions. Findings show that for pregnant participants, the effect of the prime condition on perceived personal risk of developing postpartum depression was mediated by perceptions about the target character's sanity. However, activated "healthy" and "good mother" goals are not influencing behavioral intentions.
Starting Page	1284
Ending Page	1296
Page Count	13
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://cdr.lib.unc.edu/indexablecontent/uuid:5b8c3333-4d74-48a0-aa1f-baa63ba75892
PubMed reference number	27690626v1
Alternate Webpage(s)	https://doi.org/10.1080/10410236.2016.1219929
DOI	10.1080/10410236.2016.1219929
Journal	Health communication
Volume Number	32
Issue Number	10
Language	English
Access Restriction	Open
Subject Keyword	Depression, Postpartum Eighty Illness (finding) Mental disorders PersonNameUse - assigned Stereotypic Movement Disorder nervous system disorder
Content Type	Text
Resource Type	Article

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