NDLI: Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands

Please wait, while we are loading the content...

Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands

Content Provider	Semantic Scholar
Author	Phau, Ian Teah, Min
Copyright Year	2009
Abstract	Purpose – This paper sets out to examine how social and personality factors influence Chinese consumers' attitudes towards counterfeits of luxury brands and how these two sets of variables influence purchase intention. It provides a profile of buyers and non‐buyers of counterfeits of luxury brands.Design/methodology/approach – A self‐administered questionnaire was designed using established scales. A survey was conducted in downtown Shanghai through the “mall intercept” method. A variety of statistical techniques were used to analyze the data.Findings – Status consumption and integrity are strong influencers of purchase intention, whereas normative susceptibility, information susceptibility, personal gratification, value consciousness, and novelty seeking had weaker influencing relationships. The attitude towards counterfeits of luxury brands is found to influence purchase intention. Collectivism does not influence attitudes nor purchase intentions towards counterfeits of luxury brands.Research limitation...
Starting Page	15
Ending Page	27
Page Count	13
File Format	PDF HTM / HTML
DOI	10.1108/07363760910927019
Volume Number	26
Alternate Webpage(s)	http://espace.library.curtin.edu.au/webclient/StreamGate?dvs=1545364195319~401&folder_id=0
Alternate Webpage(s)	https://doi.org/10.1108/07363760910927019
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in