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Antecedents of Purchase Intention of Counterfeits versus Genuine Luxury Fashion Brands
| Content Provider | Semantic Scholar |
|---|---|
| Author | Yoo, Boonghee Lee, Seung-Hee |
| Abstract | 1The authors acknowledge that this research was supported by a summer research grant from the Frank G. Zarb School of Business, Hofstra University. ABSTRACT The research examined the effect of three groups of variables on purchase intention of luxury fashion designer brands and their corresponding counterfeits: past behavior (past purchases of counterfeits and originals), attitudes toward buying counterfeits (by economic and hedonic benefits), and individual characteristics (materialism, perception of future social status, and self-image). Data of 324 Korean female students confirmed that the variables were determinants of purchase intention of counterfeits and originals and that purchase intention of counterfeits was positively related to purchase intention of originals whereas purchase intention of originals was negatively related to purchase intention of counterfeits. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://people.hofstra.edu/Boonghee_Yoo/papers/2009_acr_counterfeits.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
