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Consumer Behaviour and Brand Preference of Titan Watches – An empirical study with reference to Haveri District, Karnataka.
| Content Provider | Semantic Scholar |
|---|---|
| Author | Halamata, Anita N. Halamata Anita N. |
| Copyright Year | 2013 |
| Abstract | Today human begins work with the time. The various activities to be performed on generally prescribed on the basis of time factor. Thus time is consider to be a fresher factor in every walk of life. Now-adays we find no person without a wrist watch and a home without a clock. Thus the watches have become almost a necessity for human begins, to whichever economic class they belong. This paper contets the consumer behaviour and brand preference while selecting the watches special reference to Titan Watches. |
| Starting Page | 1 |
| Ending Page | 7 |
| Page Count | 7 |
| File Format | PDF HTM / HTML |
| DOI | 10.9790/487X-0710107 |
| Volume Number | 7 |
| Alternate Webpage(s) | http://iosrjournals.org/iosr-jbm/papers/Vol7-issue1/A0710107.pdf |
| Alternate Webpage(s) | https://doi.org/10.9790/487X-0710107 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
