NDLI: A Study On Consumer Brand Preference Of Luxury Cars With Particular Reference To Coimbatore District

Content Provider	Semantic Scholar
Author	Sivakumar, Bellie
Copyright Year	2014
Abstract	“The only thing permanent is change”. The world of today is changing fast and India is no exemption to it. Motor car is one of the commonly used conveyances by the upper, upper middle and middle class people. Especially after the opening up of the economy, the pace of change that India and its people are experiencing in their socio – culture is mind bugging. With the opening up of the Indian economy, marketers today are facing a new challenges and opportunities.
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Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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