NDLI: Pengaruh Brand Image, Lokasi Dan Store Atmosphere Terhadap Proses Keputusan Pembelian Konsumen Pada Minimarket “kedai Yatim”

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Pengaruh Brand Image, Lokasi Dan Store Atmosphere Terhadap Proses Keputusan Pembelian Konsumen Pada Minimarket “kedai Yatim”

Content Provider	Semantic Scholar
Author	Fikri, Muhammad Zainul Mulazid, Ade Sofyan
Copyright Year	2018
Abstract	Tujuan penelitian ini adalah untuk menganalisis pengaruh brand image , lokasi dan store atmosphere terhadap proses keputusan pembelian konsumen pada minimarket "Kedai Yatim". Jenis penelitian ini adalah kuantitatif. Sumber data penelitian ini merupakan data primer yang berasal dari sampel yaitu konsumen minimarket "Kedai Yatim". Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 100 responden. Penelitian ini menggunakan metode analisis Regresi Berganda. Hasil temuan dari penelitian ini menunjukkan bahwa: (1) brand image berpengaruh secara signifikan terhadap proses keputusan pembelian konsumen pada minimarket "Kedai Yatim" (2) lokasi berpengaruh secara signifikan terhadap proses keputusan pembelian konsumen pada minimarket "Kedai Yatim" (3) store atmosphere berpengaruh secara signifikan terhadap proses keputusan pembelian konsumen pada minimarket "Kedai Yatim", dan (4) brand image , lokasi dan store atmosphere berpengaruh secara signifikan terhadap proses keputusan pembelian konsumen pada minimarket "Kedai Yatim". Kata Kunci : Brand Image, Lokasi, Store Atmosphere, Proses Keputusan Pembelian
File Format	PDF HTM / HTML
DOI	10.30997/jsei.v4i1.1066
Volume Number	4
Alternate Webpage(s)	https://ojs.unida.ac.id/JSEI/article/download/1066/pdf
Alternate Webpage(s)	https://ojs.unida.ac.id/index.php/JSEI/article/download/1066/pdf
Alternate Webpage(s)	https://doi.org/10.30997/jsei.v4i1.1066
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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