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Influencia de las estrategias de marketing y posicionamiento en la competitividad de las empresas de Restauración, Cieneguilla – 2017
| Content Provider | Semantic Scholar |
|---|---|
| Author | Cabrera, Parra Ricardo, Luis Gabriel Piñeros |
| Copyright Year | 2018 |
| Abstract | The objective of the research was to determine the influence between marketing strategies and positioning and competitiveness in the restaurants in Cieneguilla 2017. The methodology used to elaborate this thesis was related to the quantitative approach. It is of a basic type that is located at the descriptive and causal level, the design of the research is non-experimental: transversal, the population consisted of 60 restoration companies located in the district of Cieneguilla, a non-probabilistic sampling was used. Intentional type for convenience, that is, the sample size was represented by 50 catering companies, a questionnaire was used as instruments, with a level of significance of Cronbach's alpha of 0.805 for the variable marketing strategies, 0.770 for the positioning variable and 0.768 for the competitiveness variable, acceptable level. Among the most important results obtained according to the Chi square statistical test, it was determined that marketing strategies and positioning influence the competitiveness of catering companies in Cieneguilla 2017, with a calculated significance level of .000, lower than the theoretical value established 0.05, therefore the null hypothesis was rejected and the alternative hypothesis was accepted, therefore there is dependence between the marketing strategies and the positioning regarding the competitiveness of the catering companies in Cieneguilla 2017. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://repositorio.ucv.edu.pe/bitstream/handle/UCV/19844/Parra_CLR.pdf?isAllowed=y&sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
