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Importancia De La Marca Ternasco De Aragón Con Igp Medidaa Través Del Método De Análisis Conjunto Desde El Punto De Vista Del Consumidor
| Content Provider | Semantic Scholar |
|---|---|
| Author | Castañeda, Ricardo Rafael Ulloa Roig, José María Gil |
| Copyright Year | 2007 |
| Abstract | The objective of this paper is to analyze the value of a generic quality label linked to a specific region as it the Ternasco de Aragon (TA). We adopt a multidimensional approach from a consumer perspective. From a representative sample from this region, consumers segments are defined taking into account their experience in lamb meat consumption. For each segment, we analyze the consumers' knowledge, attitudes and preferences towards the quality label. Results indicate than consumers associate the label TA to a high quality label taking into account the organoleptic characteristics, the feed used and the close links to both the specific region and the cultural heritage. Moreover, the two considered market segments identify the quality label as the most important attribute when buying lamb meat. In general terms, consumers prefer a rose meat with some fat and bought directly to traditional butchers. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://upcommons.upc.edu/bitstream/handle/2117/8674/Importancia%20de%20la%20marca.pdf;jsessionid=142E42857C5FFD2B6EFB32A6B0CEA6B0?sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
