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La Importancia De La Ética En La Venta Desde El Punto De Vista Del Consumidor
| Content Provider | Semantic Scholar |
|---|---|
| Author | Camacho, M. A. Revilla Agueda, Manuel Gallego |
| Copyright Year | 2007 |
| Abstract | This paper focuses on the study of ethics in personal selling. The aim of this article is to know the importance of ethics in personal selling for consumers. After carrying out a revision of the previous academic research, we outline a relational model. This model is going to be tested in automobile sales market. The results of our empirical study show that customers have an ethics image of the salesperson's firm. |
| Starting Page | 209 |
| Ending Page | 230 |
| Page Count | 22 |
| File Format | PDF HTM / HTML |
| Volume Number | 13 |
| Alternate Webpage(s) | https://www.econstor.eu/bitstream/10419/54424/1/663782295.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |