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The Mediating Role Of Competitive Advantage In The Relationship Between Organisational Capabilities And Retail Performance
| Content Provider | Semantic Scholar |
|---|---|
| Author | Evans, Jody Bridson, Kerrie Byrom, John Medway, Dominic |
| Copyright Year | 2005 |
| Abstract | This paper investigates the relationships between market, learning and brand orientation with competitive advantage and organisational performance in the context of the UK retail industry. The results indicate that competitive advantage contributes to strategic effectiveness and mediates the relationship between learning and brand orientation and strategic effectiveness. No significant relationship was found in relation to financial performance. Moreover, market orientation was not found to have a significant direct effect on competitive advantage or indirect affect on performance. Background The Resource Based View has attracted heightened research interest of both a conceptual and empirical nature over the past decade. Empirical research on organisational resources and capabilities has focused on US manufacturing firms. This study focuses upon the UK retail industry and thereby seeks to extend the resource based theory and demonstrate its generalisability. The RBV suggests that superior performance is derived from an organisation’s ability to achieve a competitive advantage. Such an advantage over competitors is the result of the organisation’s inherent capabilities (Barney, 1991; Day and Wensley, 1988). Hooley and Broderick (1998) contend that business orientations are fundamentally corporate capabilities of the firm, as they set the firm’s direction and activities to ensure resources are fully exploited. The purpose of this paper is to explore the affect that organisational capabilities have on retail performance through the mediating role of competitive advantage (see Figure 1). The specific capabilities examined in this study are market, learning and brand orientation. |
| Starting Page | 21 |
| Ending Page | 27 |
| Page Count | 7 |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://dro.deakin.edu.au/eserv/DU:30009719/bridson-mediatingrole-2005.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
