NDLI: The Mediating Role of Competitive Advantage in the Relationship between Innovation Capability and the Performance of Small and Medium Enterprises in Nigeria

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The Mediating Role of Competitive Advantage in the Relationship between Innovation Capability and the Performance of Small and Medium Enterprises in Nigeria

Content Provider	Semantic Scholar
Author	Salisu, Yakubu Goni, Abba Kura
Copyright Year	2019
Abstract	Small and medium enterprises (SMEs) in developing economies are striving to survive the challenges of globalization and liberalization of trade to achieve their micro and macroeconomics objectives. To effectively achieve these objectives, SMEs need to create best cost leadership, differential value and increase market size. Innovation capability is an essential capability which helps firm creates differentiation in terms of cost and customer values to enhance competitive advantage and improve performance. Therefore, the aim of this study is to examine the roles of competitive advantage on the relationship of SMEs innovation capability and performance. Consequently, data were collected from 216 SMEs operating in Yobe State, Nigeria. Partial Least Square Structural Equation Model (PLSSEM, 3.0) was used to conduct the measurement and structural analyses. The results of the statistical analysis supported all the hypotheses. Specifically, innovation capability positively and significantly relate to SMEs competitive advantage and performance. Equally, competitive advantage positively affects SMEs performance and mediates the relationship between innovation capability and the SMEs performance. However, firm’s innovativeness and competitive advantage are contextually sensitive; thus, the study recommends more future studies in different setup to support and validate the current findings. Article Information: This paper was first presented at the First International Conference on Management and Social Sciences (ICMSS 2019), organised by the School of Human Resource Development and Psychology, Universiti Teknologi Malaysia, Johor Bahru, Johor, Malaysia, on 27 April 2019. Published after peer review: November 2019.
Starting Page	54
Ending Page	59
Page Count	6
File Format	PDF HTM / HTML
Volume Number	9
Alternate Webpage(s)	http://readersinsight.net/MRS/article/download/1041/819
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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