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Plan estratégico de comunicación para fidelizar a los públicos de la modalidad abierta y a distancia de la Universidad Técnica Particular de Loja
| Content Provider | Semantic Scholar |
|---|---|
| Author | Rengel, Duque Karina, Vanessa |
| Copyright Year | 2016 |
| Abstract | This research takes as its object of study to undergraduate course of study at a distance, from the Technical University of Loja (UTPL), where the links of the institution with its public was analyzed, enabling a plan of communication strategic loyalty to their stakeholders. UTPL is a leading educational institution in distance education in the country, which has 82 support centers in Ecuador, US, Italy and Spain, with approximately 30,000 students. Open and Distance Learning (MAD) mode is the economic mainstay of the UTPL, for that reason, the relationship with those public is a priority for the school. In this context, this research based on an analysis of the levels and causes of dropout of MAD, establishing some guidelines for field work, and then for strategic communication plan. The investigation of this problem started from the analysis of the processes of external communication addressed to the universe to investigate, based on services and messages, using channels to transmit information to the various stakeholders as well as the perception of them. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://dspace.udla.edu.ec/bitstream/33000/5861/1/UDLA-EC-TMDCEI-2016-08.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
