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Harnessing the Media Revolution to Engage the Youth Market
| Content Provider | Semantic Scholar |
|---|---|
| Author | Goetz, Jacquie Barger, Christopher P. |
| Copyright Year | 2008 |
| Abstract | Few audiences are more difficult to reach than members of theyouthmarketwhohavegrownincreasinglyskepticalof� traditionalmediaandwhohavecometorelyonnewmedia� outletsforinformationgatheringandsharing.�Thisarticle� willdiscussthestillemergingrealmofsocialmediaand� illustratehowitcanbeusedtoengagetheyouthmarket.� Specifically, this article will examine two innovative marketing communicationprogramsexecutedbyWeberShandwick� WorldwideonbehalfofGeneralMotorsCorp.�toengageand� communicatewiththeyouthmarketthroughtheuseof� socialmedia. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://jimc.medill.northwestern.edu/wp-content/uploads/sites/9/2014/02/archives/2008/EngageYouthMarket.pdf |
| Alternate Webpage(s) | https://robertoigarza.files.wordpress.com/2008/11/art-harnessing-the-media-revolution-engage-youth-market-goetzbarger-2008.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |