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Adoção da inovação em modelos de negócios estabelecidos: um estudo de caso em tecnologia da informação
| Content Provider | Semantic Scholar |
|---|---|
| Author | Pires, Eduardo M. |
| Copyright Year | 2016 |
| Abstract | There are many studies on business model innovation with startups and big corporations but the scenario for small businesses is quite different and requires special attention. The objective of this study is to investigate how an established small company of Information Technology innovates on its business model over time. To do this, we conducted a case study to identify the factors that impacted on the business model, from the perspective of nine building blocks of Business Model Canvas. We also evaluated the applicability of the tool related to strengths and difficulties of the drafting process, tool completeness and future opportunities of innovation from the Canvas. The most important factor was the open innovation, because in addition to keep the focus on the core business, the small business can respond to market needs faster and keeps customers engaged with innovation. It is essential to build an internal environment capable of fostering innovation and spreading to the whole team a systematic view of business, using Canvas as assistant tool and enabling the company to relate to external stakeholders (research institutions, big and small companies, startups). The good partnerships encourage the growth of the company while creating benefits to both and providing a complete solution to customers. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://repositorio.ufpe.br/bitstream/123456789/17144/1/dissertacao-emp-ABNT.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
