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La pratique des réseaux sociaux par les diffuseurs télé: un nouvel espace de liberté pour le téléspectateur et de gestion des audiences pour l'émetteur
| Content Provider | Semantic Scholar |
|---|---|
| Author | Spina, Patrizia Viallon, Maxence |
| Copyright Year | 2016 |
| Abstract | Resume : Cet article etudie l’evolution de la television numerique a la social television , c’est-a-dire la television qui utilise les reseaux sociaux comme moyen pour communiquer avec le public. Nous etudions en particulier le role de la social television ( Social TV ) de "catalyseur social" (Aldo Grasso, 2009) ou «television ceremonielle» (Dayan Daniel 2000) ainsi que sa capacite d’etablir un canal de communication bidirectionnel. Mots-cles : reseaux sociaux, diffuseurs, Facebook, YouTube, Twitter, medias numeriques, interactivite, audience, fragmentation, publicite *** Abstract : This article studies the evolution from digital TV to social TV, being the TV that uses social networks as a mean to communicate with the audience. More precisely, we study the role of social TV as a social catalyst (Aldo Grasso, 2009) or of ceremony TV (Dayan Daniel 2000), as well as its capacity to establish a bidirectional communication channel. Keywords : Social networks, broadcasters, Facebook, YouTube, Twitter, digital media, interactivity, audience, fragmentation, advertising |
| Starting Page | 101 |
| Ending Page | 112 |
| Page Count | 12 |
| File Format | PDF HTM / HTML |
| Volume Number | 9 |
| Alternate Webpage(s) | http://www.essachess.com/index.php/jcs/article/download/340/389 |
| Alternate Webpage(s) | https://www.ssoar.info/ssoar/bitstream/handle/document/50444/ssoar-essachess-2016-2-spina_et_al-La_pratique_des_reseaux_sociaux.pdf?isAllowed=y&lnkname=ssoar-essachess-2016-2-spina_et_al-La_pratique_des_reseaux_sociaux.pdf&sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
