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Let the music play the feelings: the performative effect of advertising music
| Content Provider | Semantic Scholar |
|---|---|
| Author | Alaminos, Antonio Santacreu, Oscar |
| Copyright Year | 2004 |
| Abstract | Background in theory/analysis. The theory of Ethos in the classic Greece, or the Affection Theory in the baroque as a theory of the musical meaning, have given the value of sign to certain musical figures. Music can be considered as a language, since it can transmit messages (Eximeno, 1978). It presents a structuring function of the message, and a semantic function, supporting the verbal message, and as an element with own affective meaning (Carrera, 1981). |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://rua.ua.es/dspace/bitstream/10045/2672/1/CIM04proceeding_OSCAR.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |