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Exploring the Elements for Value Co- Creation in Consumer Information Systems in B2b Context: a Case Study on the Business Event Industry
| Content Provider | Semantic Scholar |
|---|---|
| Author | Kaaronen, Olli |
| Copyright Year | 2014 |
| Abstract | Kaaronen, Olli Exploring the elements for value co-creation in consumer information systems in B2B context: A case study on the business event industry Jyvaskyla: University of Jyvaskyla, 2014, 79 p. Information Systems, Master’s Thesis Supervisor: Tuunanen, Tuure This thesis examines how value is co-created in an online service for a particular case industry of business event industry in B2B context. Consumer Information Systems (CIS) framework is used describing framework to study business event organizers and participants (n=22) of what they value in business events and what types of features would be desired in an online service dedicated to business event promotion. The goal of the research is to identify cocreation elements when using an online service system and to find out in what ways the use experience and use purposes may differ with B2B-users compared to B2C-users when using a consumer information system. The core values and objectives that emerged from the case study that respondents have while attending to business events are learning, economical and socializing. The results reveal that in an online service the event organizers seek for work efficiency and utilitarian values while the event participants seek more hedonic values such as fun and enjoyment. Further study should be conducted in order to distinguish more possible qualities affecting the co-creation of value in B2B-context. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://jyx.jyu.fi/bitstream/handle/123456789/43763/URN:NBN:fi:jyu-201406172056.pdf?isAllowed=y&sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
