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| Content Provider | frontiers |
|---|---|
| Author | Ullah, Fawad Shen, Lei Shah, Syed Hamad Hassan |
| Description | Abstract purposeValue co-creation (VCC) recently displayed a significant increase in the frequency of publications in business studies and social sciences. Our study objects to explore the current state of VCC research in the business-to-business (B2B) context, principally in the marketing field.Research design, approach, and methodologyThis research article extracted research papers on VCC in the B2B context published in the last two decades through the Web of Science (WoS). Initially, we applied HistCite to determine the research dynamics of VCC articles and then VOS viewer to conduct bibliographic coupling and cartographic analysis. Furthermore, we found the most co-occurred keywords in the abstracts, titles, and keywords.FindingsOur research explored that the United Kingdom was the most important country with 27 publications and 594 citations. Aarikka-Stenroos L was the most influential author, among his research is a systematic review which revealed that scholars of B2B journals adopted the term business “ecosystem” and studied the implications of ecosystem perspective in business and innovation networks and received the most citations. Industrial Marketing Management (IMM) was the most influential journal because it published 8 of the 10 most cited articles. One hundred and six out of 121 publications were in Business research and seventy-six were in management area, which made it the most hot and critical research area. Lappeenranta University was the most essential... |
| Abstract | Value Co-creation (VCC) recently showcased a significant increase in publication frequency in business studies and social sciences. Our study objects to study the current status of VCC in B2B principally in the field of marketing by systematically extracting the research articles published in last 2 decades through Web of Science (WoS). We took the services of HistCite to determine the dynamics of VCC research and then conduct Bibliographic coupling and Cartographic analysis using VoS Viewer. We explored the most co-occurred keywords, we also found out that Finland showed the highest number of publication. Furthermore Vargo and lusch was the most influential authors and Industrial marketing management was the journal with most publications. Additionally Business and Economics were the hot and critical research areas while Lappeeranta University and Alto University were the countries with the most publications. Three research streams have emerged during cluster analysis that indicate the prominent role of VCC in B2B Context. (1) VCC in B2B, (2) VCC and organizational capabilities and (3) VCC in buyers and sellers interface. Our research provided a base for conceptualizing VCC publications related to Business, Management and Economics in B2B context. Content analysis reveal that the research on VCC in B2B context is in its initial stage and future research might open new research paradigms. While costumers and producers working jointly, organizations can co-create value for their products and services with negligible costs and achieving higher market shares and competitive edge over competitors. |
| ISSN | 16641078 |
| DOI | 10.3389/fpsyg.2022.1027775 |
| Volume Number | 13 |
| Journal | Frontiers in Psychology |
| Language | English |
| Publisher Date | 2023-01-11 |
| Access Restriction | Open |
| Subject Keyword | Bibliometric review Web of Science (WOS) VOS viewer B2B Histcite Value co-ceation |
| Content Type | Text |
| Resource Type | Article |
| Subject | Psychology |
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