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Analysis on the Operation of College Students' Catering Projects -- Taking "Shell Mi Le Duo" as an Example
| Content Provider | Semantic Scholar |
|---|---|
| Author | Liu, Shuai Zhang, Xiaoyun Tan, Chunyan |
| Copyright Year | 2019 |
| Abstract | With the development of economy and society, more and more college students improve their comprehensive ability through self-employment. This article takes the university student entrepreneurship project” Shell Mi Le Duo” catering project management as an example to explore new ideas for college students' entrepreneurship. First of all, the background of the establishment of the” Shell Mi Le Duo” restaurant was analyzed. Secondly, market analysis was carried out from five aspects: market demand, target market, market prospects, product or service prospects and SWOT analysis. And the marketing model is elaborated from four aspects: product strategy, pricing strategy, location strategy and promotion strategy. Again, it is predicted the risks that the “Shell Mi Le Duo” catering project may face. Finally, this paper summarizes the operation of college students' catering projects. |
| File Format | PDF HTM / HTML |
| DOI | 10.2991/ssmi-19.2019.36 |
| Alternate Webpage(s) | https://download.atlantis-press.com/article/125925390.pdf |
| Alternate Webpage(s) | https://doi.org/10.2991/ssmi-19.2019.36 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
