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Contrainte de capacité et développement des marques de distributeur: une analyse de la loi Raffarin
| Content Provider | Semantic Scholar |
|---|---|
| Author | Allain, Marie-Laure Flochel, Laurent |
| Copyright Year | 2001 |
| Abstract | In this paper, we try to explain the ambiguous impact of the Raffarin law on the relationships between manufacturers and retailers. We show that the law has two conflicting effects on the share of profit between upstream and downstream firms. We study the influence of a capacity constraint on the development of own brands by retailers. We show that, when entry is free at the retailers' level, a restriction of the retailers' capacity, as imposed by the Raffarin law, can improve producers' profit. But barriers to entry on the downstream market remove this effect. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://core.ac.uk/download/pdf/52328491.pdf |
| Alternate Webpage(s) | https://halshs.archives-ouvertes.fr/halshs-00180016/document |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
