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Analyzing the Impact of Green Marketing on Consumer’s Buying Behavior with Respect to Automobile Sector
| Content Provider | Semantic Scholar |
|---|---|
| Author | Kaur, Supreet |
| Copyright Year | 2015 |
| Abstract | This research paper is an attempt to figure out how deeply the green marketing strategy is used in the automobile sector and how consumer decision is altered by such green marketing strategies. Over the last years, concern for environment has increased due to rising global warming crisis and sky rocketing energy costs. This consciousness raising has led the consumers to go for ecological products. Green marketing is an approach to attract buyers towards such products which are environmentally safe and are ozone friendly. India is one of the emerging markets for worldwide auto giants and incorporating greener ingredient within this sector would provide better growth avenues for the manufacturers. For having an insight about what impact does green marketing has with reference to automobile sector on the consumers decision, an analysis was done by way of survey on 52 respondents on the basis of various parameters such as Age group, Gender, Income level, education level & car specifications. |
| Starting Page | 1 |
| Ending Page | 11 |
| Page Count | 11 |
| File Format | PDF HTM / HTML |
| Volume Number | 4 |
| Alternate Webpage(s) | http://abhinavjournal.com/journal/index.php/ISSN-2277-1166/article/download/730/486 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
