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Impact of Green Marketing on Consumer Buying Behavior
| Content Provider | Semantic Scholar |
|---|---|
| Author | Shamim, Nighat Ali, Muhammad Ishtiaq |
| Copyright Year | 2017 |
| Abstract | This research examined the impact of green marketing on consumer buying behaviour. In this study we discussed the background, scope, significance, problem statement and research methodology etc. This research has two main objectives. 1) Main objective and 2) Specific objective. The main objective of this research is to check the impact of green marketing on consumer buying behaviour. The second objective of research is to test the consumer environmental concern, environmental advertisement, green consumption behaviour and branding and price awareness. In this research for the collection of data developed a questionnaire which consists of 27 questions, measure on the 5 point Likert scale 1. Strongly disagree to 5. Strongly agree. And also applied many tests to check the data realiability and validity etc. |
| Starting Page | 17 |
| Ending Page | 31 |
| Page Count | 15 |
| File Format | PDF HTM / HTML |
| DOI | 10.12816/0041741 |
| Alternate Webpage(s) | https://www.arabianjbmr.com/pdfs/Arabian%20Journal%20of%20Business%20and%20Management%20Review%20(Nigerian%20Chapter)_NG_VOL_4_5/3.pdf |
| Alternate Webpage(s) | https://doi.org/10.12816/0041741 |
| Volume Number | 4 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
