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Proposition d'un modèle théorique d'analyse de l'impact des signaux de qualité sur l'évaluation des attributs du produit par le consommateur: le M.A.S.I.A
| Content Provider | Semantic Scholar |
|---|---|
| Author | Larceneux, Fabrice |
| Copyright Year | 2001 |
| Abstract | This paper aims at providing a theoretical framework in order to gain a better understanding of the signaling and labelling strategy impact on consumer’s perceptions of product attributes. This model is based on Nelson’s works regarding information economics and developments of cognitive sciences. Labelling strategies are seen more as structural responses to information asymmetries than as a tool of crisis management. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://basepub.dauphine.fr/bitstream/handle/123456789/3557/larceneux_2001.pdf?isAllowed=y&sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |