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Percepção sobre segurança e privacidade infantil em relação a brinquedos inteligentes: um estudo comparativo entre países de diferentes níveis de desenvolvimento
| Content Provider | Semantic Scholar |
|---|---|
| Author | Amâncio, Fernanda Maria Pinheiro |
| Copyright Year | 2018 |
| Abstract | AMÂNCIO, Fernanda Maria Pinheiro. Perception of children’s privacy: a comparative study between countries at different levels of development. 2018. 115 p. Dissertation (Master of Science) – School of Arts, Sciences and Humanities, University of São Paulo, São Paulo, 2018. Children’s toys have become sophisticated over the years, evolving from simple physical products to toys that engage the digital world through software and hardware. With such sophistication, potential child safety and privacy issues have surfaced concerning the use of smart toys. A smart toy consists of a physical toy component connected to a computer system with online services to enhance the functionality of a traditional toy. This type of toy is not yet widely known in economically developing countries such as Brazil. In this way, the opinion of consumers of this type of country is not known with respect to the acceptance of this technology when it is available. This master’s research carried out a comparative study among countries with different levels of development, assessing the perception of child safety and privacy about intelligent toys. Aspects such as purchase intent and perception of innovation were taken into account, since these two perceptions may influence perceptions about child safety and privacy. These comparisons of perceptions were still considered for variations in gender and educational levels, considering people from different developing countries. With a systematic review, it was found that there are no studies that address the perception of children’s safety and privacy related to intelligent toys, comparing countries of advanced and developing economies. For the accomplishment of this masters dissertation, a survey with the application of a structured questionnaire was considered. Before the application of the questionnaire, a interview with 14 participants was performed to refine the questionnaire that was under construction. In order to analyze the results, the non-parametric Mann Whitney test and the Chi-square Independence test were used for three hypotheses considering perceptions about child safety and privacy, purchase intention and perception of innovation regarding smart toys in relation to the level of the country’s development, also dealing with the gender and level of schooling of the participants. The first result obtained is that there is a significant difference between countries of different levels of development regarding children’s safety and privacy in the use of smart toys, and countries with advanced economies show greater concern. In relation to the purchase intention and perception of innovation, no significant difference was detected between the countries with different levels of development. For covariables such as gender and educational level, there are significant perceptual differences about the three hypotheses when dealing with specific groups about the level of development of countries. For example, tests performed only with the female gender, returned significant difference. With the results of this masters degree, major related research can be considered. In addition to that, marketing strategies can be improved according to the differences of perceptions found in people living in countries with different levels of development. |
| File Format | PDF HTM / HTML |
| DOI | 10.11606/D.100.2018.tde-30102018-145151 |
| Alternate Webpage(s) | http://each.uspnet.usp.br/fantinato/files/dissertations/fernanda.pdf |
| Alternate Webpage(s) | https://doi.org/10.11606/D.100.2018.tde-30102018-145151 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
