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Corpos perfeitos: o ideal de beleza das mulheres construído na Contemporaneidade.
| Content Provider | Semantic Scholar |
|---|---|
| Author | Santos, Helena |
| Copyright Year | 2016 |
| Abstract | Esta Dissertacao tem por objetivo o estudo do discurso hegemonico sobre o modelo de beleza ideal que vem sendo socialmente construido para a mulher de classe media, na atualidade. Neste sentido, foram entrevistadas 20 mulheres (10 adolescentes e 10 jovens) residentes na cidade de Salvador e pertencentes as classes media-media e media-baixa, de modo a identificar as insatisfacoes e os desejos de modificar a sua aparencia fisica (o corpo, o rosto e os cabelos) para alcance desse padrao ideal". A base teorico- metodologica deste estudo se pautou em procedimentos da analise do discurso critica articuladas a abordagens teoricas feministas contemporâneas nas discussoes sobre genero, corpo e midia. A analise dos dados se restringiu as entrevistadas jovens e apontou para a presenca, em suas falas, da ideologia dominante sobre a beleza articulada a constructos discursivos alternativos e da area medica/saude. As discussoes tambem acusaram o baixo nivel de consciencia dessas entrevistadas sobre a imposicao social ao modelo de beleza que e estimulado pela midia em favor da industria de consumo e apontaram a existencia de uma relacao direta entre os investimentos de beleza e a busca ou manutencao de relacionamentos heterossexuais.%%%%The objective of this research project was to study the hegemonic discourse about the ideal beauty model that has been socially constructed for middle-class woman. To this end, 20 women (10 teenagers and 10 young women) were interviewed who live in the city of Salvador and belong to the middle and middle-lower social classes, to identify their dissatisfactions and desires regarding modifications of their physical appearance (body, face and hair) in order to obtain the ideal model. The theoretical and methodological basis of this study was founded on critical discourse analysis associated with contemporary feminist theoretical approaches in discussions on gender, body and the media. Data analysis was limited to interviews with the young women and demonstrated, in the information they provided, effects of a dominant beauty ideology related to alternative discursive constructs and to the medical / healthcare field. The discussions also demonstrated the low level of consciousness of the women interviewed with regard to the social imposition of a beauty model that is stimulated by the media to favor the industry of consumption and also demonstrated the existence of a direct relationship between investments in beauty and the search for or maintenance of heterosexual relationships. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://repositorio.ufba.br/ri/bitstream/ri/19060/1/Disserta%C3%A7%C3%A3o%20Helena%20Miranda%20%20dos%20Santos.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
