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For Service Attributes of Mobile Telecommunication in Nigeria Using Analytic Hierarchy Process ( Ahp )
| Content Provider | Semantic Scholar |
|---|---|
| Author | Oyatoye, Emmanuel Olateju |
| Copyright Year | 2014 |
| Abstract | Policy and strategies in the growing Nigeria telecommunication industry can only have significant impact if it is substantially driven by research on what subscribers preferred and why they do? Thus the need for operations research model (AHP) to evaluate customer preference of their mobile telecommunication attributes so as to direct policy and strategies at what is/are important to subscribers whom were the essence of business activities. The paper built hierarchical model for choice/determinant of subscribers’ preference for mobile telecommunication attributes in Nigeria as the goal, using seven main attributes as the criteria for evaluation, while the four main players in the GSM market (MTN, Airtel, Glo and Etisalat) are the alternatives. An AHP based questionnaires was administered and distributed among student of tertiary institutions in Lagos. Out of the four hundred questionnaires distributed, only three hundred and eighty six were duly filled, returned and found suitable for the analysis. The data was analyzed, considering the set of evaluation criteria (service attributes), and a set of alternative (network providers) scenarios among which the best decision is to be made. We generated a weight for each evaluation criterion and scenario according to the information provided by the decision makers (stakeholders). AHP was used to combine the objective and scenario evaluations to determine the ranking for scenarios. The result reveals that an average student preferred network providers with low rates (affordable) follow by quality of connections and reliable data plan for internet service. The priority was done for the criteria to direct strategic decisions in the telecommunication industry towards meeting subscribers’ needs. Coverage was not given significant priority as the respondents assumed that all providers have similar coverage. This result of this study will assist at improving the quality of decision making of stakeholders. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.isahp.org/uploads/p722702.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
