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Understanding Social Media: How to Create a Plan for Your Business that Works
| Content Provider | Semantic Scholar |
|---|---|
| Author | Ryan, Damian |
| Copyright Year | 2015 |
| Abstract | Chapter - 01: Getting started - how to create a compelling social media programme Chapter - 02: Rules governing the relationship between search and social Chapter - 03: How to budget for social media activities Chapter - 04: Setting KPIs and measuring success Chapter - 05: Understanding social media ROI - what matters and what doesn't Chapter - 06: Why social media is central to customer experience Chapter - 07: How to build a social media team - how to pick the right suppliers Chapter - 08: Understanding the relationship between online PR and social media Chapter - 09: The future for social media and the vastly changing landscape Chapter - 10: Risk assessment and risk management in social media |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://www.forewordreviews.com/reviews/understanding-social-media-review.pdf |
| Alternate Webpage(s) | https://ktvmrqnad.updog.co/a3R2bXJxbmFkMDc0OTQ3MzU2OA.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |