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STRATEGIES ADOPTED BY MOBILEPHONE MANUFACTURERS TO ATTRACT MORE CUSTOMERS IN SMART PHONE INDUSTRY A Case study of United Kingdom and Germany
| Content Provider | Semantic Scholar |
|---|---|
| Author | Zafar, Dr. F. Zahra, Alinoori Khan, Aejazul |
| Copyright Year | 2014 |
| Abstract | Cellular industry has grown tremendously in recent years. Mobile technology is the most familiar part of the lives of people in today’s world. We can talk to other people at any time from everywhere and we can access information through mobile, can take photographs, record our thoughts with one device that we can share with our friends, colleagues and worldwide. We can also get connected by the mobile to many social networking programs. This paper shows comparison between two countries that is UK and Germany that are dealing with the innovation and new technology of mobile. Strategies adopted by mobile phone companies in order to attract customers to buy new models of mobile phones and how to satisfy their customers so that they can be have long term relation with their loyal customers. Loyalty can lead to stronger competitive position resulting in larger market share and profitability |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://ijoart.org/docs/STRATEGIES-ADOPTED-BY-MOBILEPHONE-MANUFACTURERS.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
