NDLI: Competitive strategies used by commercial banks in kenya to attract corporate customers

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Competitive strategies used by commercial banks in kenya to attract corporate customers

Content Provider	Semantic Scholar
Author	Kariuki, Margaret Wangechi
Copyright Year	2014
Abstract	....................................................................................................................... x CHAPTER ONE: INTRODUCTION ................................................................................. 1 1.1 Background of the Study ................................................................................................. 1 1.1.1 Competitive Strategies .............................................................................................. 3 1.1.2 Corporate Customers ................................................................................................ 4 1.1.3 The Banking Industry in Kenya ................................................................................ 4 1.2 Research Problem ........................................................................................................... 7 1.3 Research Objective........................................................................................................ 10 1.4 Value of the Study......................................................................................................... 10 CHAPTER TWO: LITERATURE REVIEW .................................................................. 11 2.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://erepository.uonbi.ac.ke/bitstream/handle/11295/76102/Kariuki_Competitive%20strategies%20used%20by%20commercial%20banks%20in%20kenya.pdf?isAllowed=y&sequence=4
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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