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Kars Intiamanah ( Kalla KIA ) Palu The Influence of Marketing Mix on the Purchase Decision of City Car KIA Picanto on PT . Kars Intiamanah ( Kalla KIA )
| Content Provider | Semantic Scholar |
|---|---|
| Author | Sarifuddin Jenigatot, Heriyanto |
| Copyright Year | 2018 |
| Abstract | Descriptive-verification research type research is a type of research that describes systematically the facts and characteristics of objects and subjects that are researched appropriately. Analyze and describe the results of research but not used to make broader conclusions but can be used to prove the hypothesis through a quantitative approach and analysis of the results of the research and the results can be used to make conclusions. This research was conducted in June 2016 until September 2016. Multiple Linear Regression analysis method was used to test the hypothesis of this study. The results showed (1) Products, prices, promotions and places simultaneously had a positive and significant influence on purchasing decisions, (2) Products had a positive and insignificant effect on purchasing decisions, (3) Prices had a positive and significant effect on buying decision. (4) Promotion has a positive and significant influence on purchasing decisions, (5) The place has a negative and significant influence on the purchase decision. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://jurnal.unismuhpalu.ac.id/index.php/JSM/article/viewFile/294/180 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
