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Certification of Forest Management Practices : the New Zealand customer perspective
| Content Provider | Semantic Scholar |
|---|---|
| Author | Ozanne Bigsby, Hugh R. Vlosky |
| Copyright Year | 2006 |
| Abstract | A research study was conducted to examine attitudes towards certification o f forest management practices by major purchasin~ group< in New Zealand The survey covered retail consumers architects and retailers. Overall the results show that there isa hiqh level ofinterest in environmental certification of forest management practices among all three groups and a belief that such programmes can have a positive influence on the management of forests. Both architects viewed an environmental NGO as the most trusted organisation and consumers while retailers were more trusting of a thirdparty certification organisation. On average, architects and retailers believed their clients were willing to pay between 9.5% and 15.7% more for terrified wood products while consumers in&cated they would be willing to pay an additional 76.5% to 22.3%. Implications for organisations considering certification as a marketing strategy are discussed |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.nzjf.org.nz/free_issues/NZJF43_4_1999/8626AB3D-81DC-4C6A-B59E-628DBDCBF084.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
