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De la poétique à l'analyse du discours publicitaire : l'hypertextualité, entre intertextualité et architextualité
| Content Provider | Semantic Scholar |
|---|---|
| Author | Lugrin, Gilles |
| Copyright Year | 2006 |
| Abstract | This contribution firstly redefines the three notions of intertextuality, hypertextuality, and architextuality. Secondly, it illustrates the pertinence of these three types of relations basing itself on a corpus of advertisements found in the written press. The various examples used demonstrate the advantage of viewing these three types of relations as complementary, as capable of shifting from one to another. Finally, if the transfer of these categories from the field of poetics to that of advertising discourse is interesting, it is because, as we have abundantly demonstrated elsewhere (Lugrin, 2006), advertising discourse is a machine that recycles-and therefore relays-the surrounding culture. |
| Starting Page | 133 |
| Ending Page | 149 |
| Page Count | 17 |
| File Format | PDF HTM / HTML |
| Volume Number | 44 |
| Alternate Webpage(s) | https://www.unine.ch/files/live/sites/islc/files/Tranel/44/Lugrin%20133-149_cfedit.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
