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For an Efficient Complaints Management System for Banks: A Conceptual Framework and an Exploratory Study
| Content Provider | Semantic Scholar |
|---|---|
| Author | Hakiri, Wissem |
| Copyright Year | 2012 |
| Abstract | This research reviews a concept which is still relatively less considered by retail banks: managing complaints. A review of literature will highlight the importance of managing complaints by banks in a CRM approach. Then, analyzing the contents of real complaints in 4 different banks allowed us to form a database. This database allows researchers and bankers alike a better view of banking complaints and will give us the opportunity to suggest concrete recommendations on how to improve complaints management. |
| Starting Page | 1 |
| Ending Page | 11 |
| Page Count | 11 |
| File Format | PDF HTM / HTML |
| DOI | 10.5171/2012.624789 |
| Alternate Webpage(s) | https://ibimapublishing.com/articles/JMRCS/2012/624789/624789.pdf |
| Alternate Webpage(s) | https://doi.org/10.5171/2012.624789 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |