NDLI: Las nuevas tecnologías de la información como factor de competitividad en el sector turístico

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Las nuevas tecnologías de la información como factor de competitividad en el sector turístico

Content Provider	Semantic Scholar
Author	Fernández, María Concepción López Martínez, Margarita Alonso
Copyright Year	1995
Abstract	The scene in which tourism is moving right now is evolving into a new era in vhich it is essential to be competitive. lnformation, being an intangible active, has become a strategic resource vhose effective use has importan! implications in the competitive advantage of tourist business. lnfomnation systems based on knowledge and bassed on through computer networks show features of flexibility as well as ubiquity that generate new expectations of being applied to problems that require global solutions PALABRAS CLAVE: Competitividad, Turismo, Nuevas Tecnologías de la Información, Sistemas Expertos. COMPETITIVIDAD EMPRESARIAL Para que un proyecto empresarial tenga continuidad Y, éxito, es necesario que disponga de alguna ventaja competitiva, sostenible en el Íiempo y que le permita mantener y mejorar su posición en el mercado teniendo en cuenta tanto las amenazas y oportunidades derivados del entorno como los debilidades y fuerzas de la propia empresa. La literatura de Administración de Empresas ha venido distinguiendo dos formas básicas de competir en un mercado: se puede producir barato y vender barato ventajas de costeo se puede buscar diferenciar el producto del de los competidores de forma que se justifique pagar un precio mayor por el mismo -ventajas de diferenciación-. Estas dos estrategias competitivas se han venido presentando como
Starting Page	89
Ending Page	101
Page Count	13
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://repositorio.unican.es/xmlui/bitstream/handle/10902/4010/Lasnuevastecnolog%C3%ADas.pdf?isAllowed=y&sequence=4
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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