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Factor analysis on marketing mix of online pharmacies – Based on the online pharmacies in China
| Content Provider | Scilit |
|---|---|
| Author | Su, Ling Li, Ting Hu, Yuanjia Chen, Jinyan |
| Copyright Year | 2013 |
| Related Links | http://mmj.sagepub.com/content/13/2/93.full.pdf |
| ISSN | 17457904 |
| e-ISSN | 17457912 |
| DOI | 10.1177/1745790413488778 |
| Journal | Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing |
| Issue Number | 2 |
| Volume Number | 13 |
| Language | English |
| Publisher | SAGE Publications |
| Publisher Date | 2013-05-01 |
| Access Restriction | Open |
| Subject Keyword | Journal: Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing Information and Library Science Online Pharmacies Marketing Mix Exploratory Factor Analysis |
| Content Type | Text |
| Resource Type | Article |
| Subject | 2700/2701 Strategy and Management 3000/3001 Marketing |