NDLI: Marketing MasterclassExcellence in medical marketing: Origins, definition and precursors

Content Provider	Scilit
Author	Smith, Brian Yuanjia, Hu Ung, Carolina O. L. Ying, Bian Yitao, Wang
Copyright Year	2007
Related Links	http://mmj.sagepub.com/content/7/1/18.full.pdf
Ending Page	32
Page Count	8
Starting Page	25
ISSN	17457904
e-ISSN	17457912
DOI	10.1057/palgrave.jmm.5050065
Journal	Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing
Issue Number	1
Volume Number	7
Language	English
Publisher	SAGE Publications
Publisher Date	2007-01-01
Access Restriction	Open
Subject Keyword	Journal: Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing History and Philosophy of Science Pharmaceutical Industry in China Sub Developed Areas Pharmaceutical Market
Content Type	Text
Resource Type	Article
Subject	2700/2701 Strategy and Management 3000/3001 Marketing

Central Library (ISO-9001:2015 Certified)
Indian Institute of Technology Kharagpur
Kharagpur, West Bengal, India | PIN - 721302

See location in the Map
03222 282435
Mail: support@ndl.gov.in

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Marketing MasterclassExcellence in medical marketing: Origins, definition and precursors