NDLI: The coping strategies used by teenagers criticized by their peers for their brand choice

Content Provider	Scilit
Author	Benmoyal-Bouzaglo, Sarah Guiot, Denis
Copyright Year	2013
Related Links	http://rme.sagepub.com/content/28/2/46.full.pdf
Ending Page	69
Page Count	24
Starting Page	46
ISSN	20515707
e-ISSN	20515707
DOI	10.1177/2051570713487478
Journal	Recherche et Applications en Marketing (English Edition)
Issue Number	2
Volume Number	28
Language	English
Publisher	SAGE Publications
Publisher Date	2013-07-09
Access Restriction	Open
Subject Keyword	Journal: Recherche et Applications en Marketing (English Edition) Business and Management Coping Strategies Social Pressure
Content Type	Text
Resource Type	Article
Subject	Marketing

Central Library (ISO-9001:2015 Certified)
Indian Institute of Technology Kharagpur
Kharagpur, West Bengal, India | PIN - 721302

See location in the Map
03222 282435
Mail: support@ndl.gov.in

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

The coping strategies used by teenagers criticized by their peers for their brand choice