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Customers and Customer Relationships in Service Firms: The Perspective of the Resource-Based View
| Content Provider | Scilit |
|---|---|
| Author | Gouthier, Matthias Schmid, Stefan |
| Copyright Year | 2003 |
| Related Links | http://mtq.sagepub.com/content/3/1/119.full.pdf |
| Ending Page | 143 |
| Page Count | 25 |
| Starting Page | 119 |
| ISSN | 14705931 |
| e-ISSN | 1741301X |
| DOI | 10.1177/1470593103003001007 |
| Journal | Marketing Theory |
| Issue Number | 1 |
| Volume Number | 3 |
| Language | English |
| Publisher | SAGE Publications |
| Publisher Date | 2003-03-01 |
| Access Restriction | Open |
| Subject Keyword | Journal: Marketing Theory Business and Management Applied Ethics Resource Based View Customer Relationships Service Firm Relationships Within Service |
| Content Type | Text |
| Resource Type | Article |
| Subject | Marketing |