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How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?
| Content Provider | Scilit |
|---|---|
| Author | Datta, Hannes Ailawadi, Kusum L. van Heerde, Harald J. |
| Copyright Year | 2017 |
| Related Links | https://pure.uvt.nl/ws/files/19561009/JM.15.0340.final_paper_withappendix.pdf |
| ISSN | 00222429 |
| e-ISSN | 15477185 |
| DOI | 10.1509/jm.15.0340 |
| Journal | Journal of marketing |
| Issue Number | 3 |
| Volume Number | 81 |
| Language | English |
| Publisher | SAGE Publications |
| Publisher Date | 2017-05-01 |
| Access Restriction | Open |
| Subject Keyword | Journal: Journal of marketing Applied Ethics Differentiation Brand Equity Marketing Mix |
| Content Type | Text |
| Resource Type | Article |
| Subject | Business and International Management Economics and Econometrics Marketing |