NDLI: The Effect of Social Distance in Donation-Based Crowdfunding

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The Effect of Social Distance in Donation-Based Crowdfunding

Content Provider	Scilit
Author	Weinmann, Markus Mishra, Abhay
Copyright Year	2019
Description	Journal: SSRN Electronic Journal Crowdfunding offers an innovative approach to financing projects by facilitating many individuals and organizations to contribute, often small amounts, to these projects. In the context of donation-based crowdfunding, we study how social distance affects average donations. Drawing on construal level theory, we argue that project images featuring humans reduce the social distance for donors because donors can better identify with the recipients; thus, these campaigns are more concrete, and donors give more. To test the effect of social distance using (human) project images on average donations, we conducted two studies, one observational and one experimental study. In both studies, we show that projects, whose images feature humans, receive higher donations.
Related Links	https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1433&context=icis2019 https://papers.ssrn.com/sol3/Delivery.cfm?abstractid=3524087
ISSN	10914358
e-ISSN	15565068
DOI	10.2139/ssrn.3524087
Journal	SSRN Electronic Journal
Language	English
Publisher	Elsevier BV
Publisher Date	2019-09-15
Access Restriction	Open
Subject Keyword	Journal: SSRN Electronic Journal Donation-based Crowdfunding Construal Level Theory Social Distance Bayesian Analysis
Content Type	Text
Resource Type	Article
Subject	Public Health, Environmental and Occupational Health Psychiatry and Mental Health

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
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4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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