NDLI: Group Size and Conformity in Charitable Giving: Evidence from a Donation-Based Crowdfunding Platform in Japan

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Group Size and Conformity in Charitable Giving: Evidence from a Donation-Based Crowdfunding Platform in Japan

Content Provider	Scilit
Author	Sasaki, Shusaku
Copyright Year	2017
Description	Journal: SSRN Electronic Journal This study examines relationships between the size of the majority and donor conformity by empirically investigating the impacts of multiple earlier donations on the amount that a subsequent donor contributes to JapanGiving, a donation-based crowdfunding platform. The platform’s webpage displays the amounts of the preceding five donations in chronological order. Using data for 9,989 donations and exploring the model propounded by Smith et al. (2015), we construct variables to explain information a donor sees on the webpage. The main variables are the modal amount among the preceding five donations and their appearance along the sequence. Dynamic panel analyses suggest that when the two most recent donations are identical, a subsequent donor is likely to match the immediately preceding donation. The likelihood further increases when the number of the most recent continuous modal donations increases. We discuss that our findings connect economic studies of charity and social psychology studies of conformity and could aid effective fundraising by charities.
Related Links	http://www.iser.osaka-u.ac.jp/library/dp/2017/DP1004.pdf https://papers.ssrn.com/sol3/Delivery.cfm?abstractid=2972403
ISSN	10914358
e-ISSN	15565068
DOI	10.2139/ssrn.2972403
Journal	SSRN Electronic Journal
Language	English
Publisher	Elsevier BV
Publisher Date	2017-05-22
Access Restriction	Open
Subject Keyword	Journal: SSRN Electronic Journal Social Sciences, Interdisciplinary Charitable Giving Fundraising Management Natural Experiment
Content Type	Text
Resource Type	Article
Subject	Public Health, Environmental and Occupational Health Psychiatry and Mental Health

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