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De-Anthropologizing Ethnography: A Historical Perspective on the Commodification of Ethnography as a Business Service
| Content Provider | Scilit |
|---|---|
| Author | Baba, Marietta L. |
| Copyright Year | 2016 |
| Description | The relationship between anthropology and ethnography has evolved significantly in the past two centuries, and it has influenced our understanding of both fields (Marcus and Fischer 1986; Pels and Salemink 1999; Stocking 1995). At various points in the past (e.g., the mid- to late nineteenth century), the diverse practices we now associate with ethnography were separate and more or less distinct from what was then called anthropology, while at other times (e.g., the mid-twentieth century) anthropology and ethnography were closely intertwined and identified with one another. Methodology is constructed within a social, political, and historical context (Pels and Salemink 1999:34), so what we think of as ethnography in the contemporary context continues to evolve, just as anthropology has changed in its relationship to the sciences and humanities (see Faubion 2001; Kuper 2011). The association between these two fields is in a state of flux, and nowhere is this more apparent than in the domain of anthropological business practice (e.g., Cefkin 2009; Malefyt 2009; Malefyt and Morais 2012; Sunderland and Denny 2007). Here, anthropology and ethnography are under constant pressure to justify and rationalize themselves, not necessarily as one integral entity, but as multiple and potentially quite different approaches to representing and/or understanding human and social phenomena. Book Name: Handbook of Anthropology in Business |
| Related Links | https://api.taylorfrancis.com/content/chapters/edit/download?identifierName=doi&identifierValue=10.1201/9781315427850-4&type=chapterpdf |
| Ending Page | 68 |
| Page Count | 26 |
| Starting Page | 43 |
| DOI | 10.1201/9781315427850-4 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2016-06-16 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Handbook of Anthropology in Business Cultural Studies Historical Diverse Century Anthropological Salemink Malefyt Anthropology and Ethnography |
| Content Type | Text |
| Resource Type | Chapter |
