Loading...
Please wait, while we are loading the content...
Similar Documents
On value destruction, competitive disadvantage and squandered opportunities to engage stakeholders
| Content Provider | Scilit |
|---|---|
| Author | Ahen, Frederick |
| Copyright Year | 2018 |
| Description | Book Name: Engaging with Stakeholders |
| Abstract | This chapter combines stakeholder theory and consumer theories to contribute to our understanding of the diverse types of value creation opportunities that are squandered when organisations act irresponsibly and affect stakeholders negatively. It is postulated that every action or inaction of the firm, be it responsible or irresponsible, is viewed by stakeholders as a form of direct or indirect communication. It is theorised that missing opportunities to embark on responsible and sustainable innovations constitutes value destruction – and that can lead to competitive disadvantage in the long run. A taxonomy of opportunities squandered when firms do not productively engage with stakeholders is delineated as: lost opportunity to offer value propositions; missed opportunity to co-create value; misappropriated opportunity to market share; stalled opportunity to attract investors and institutional support; closed opportunity to knowledge sharing via collaboration; alliances and new markets which facilitate new learning; and disruptive innovations with, through and for stakeholders.This chapter seeks to reshape managerial thinking about the intertwined nature of corporate strategic communications and its direct effect on stakeholder response. It aims to inform sustainable managerial practices that are institutionalised as an organisational culture that is oriented towards social good in real terms and communicated as the brand. The chapter answers the following inter-related questions: How do strategies, operational routines and marketing communication practices in brand-building become perceived as socio-psychologically undesirable? How does that constitute a missed opportunity to engage stakeholders and destroy value in international marketing contexts? The chapter includes the some important themes: a review of extant literature on manipulative forms of marketing and how they affect consumer/stakeholder choice; and it is followed by, discussions about strategic corporate responsibility communications. It also includes: explanation of disintegrated marketing communications as missed opportunities that lead to value destruction and social marketing as a brand-building strategy in response to the current and future sustainability demands. |
| Related Links | https://content.taylorfrancis.com/books/download?dac=C2018-0-85479-3&isbn=9780429450341&format=googlePreviewPdf |
| Ending Page | 301 |
| Page Count | 19 |
| Starting Page | 283 |
| DOI | 10.4324/9780429450341-18 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2018-08-15 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Engaging with Stakeholders Cultural Studies Diverse Missed Opportunity Corporate Strategic Opportunities To Engage Stakeholders |
| Content Type | Text |
| Resource Type | Chapter |
